Public relations officers use a wide range of media to build and sustain a good image for a company, organization or brand through planned publicity campaigns and PR activity.
Public relations account executives are responsible for handling all aspects of planned publicity campaigns and PR activities.
Other tasks include:
•  planning publicity strategies and campaigns
•  writing and producing presentations and press releases
•  dealing with enquiries from the public, the press, and related organizations
•  organizing promotional events such as press conferences, open days, exhibitions, tours and visits
•  speaking publicly at interviews, press conferences and presentations
•  providing clients with information about new promotional opportunities and current PR campaigns progress
•  analyzing media coverage
•  commissioning or undertaking relevant market research
•  liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
•  designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.